Big Jims Pizza Co

La Bella Pizza opened its first location at the current Olsen location on May 3, 2003. As word spread about the new pizza restaurant in town, the business started to improve. A buzz quickly spread throughout Amarillo. As more people tried the new local food, it became the busiest restaurant in town. There were a number of ups and downs through the years as the business was sold and ran by a couple different owners. "